• Communications Manager

    Job Locations UK-London
    Job ID
    2019-2065
    # of Openings
    1
    Business Entity
    Octopus Group
    Category
    Marketing/Communications/PR
    Type
    Permanent Full-Time
  • Overview

    Octopus Group is looking for an experienced Communications Manager to build the brand’s profile, especially among consumers, to support the company’s mission to be in every home in the UK by 2030.

     

    Octopus is a group of companies that invests in the people, ideas and industries that will help to change the world. We’ve taken the spirit of entrepreneurship to build businesses with one purpose – to create something better. Better ways to help UK businesses to grow. Better ways to look after family wealth. Better healthcare and retirement facilities. Better access to property loans. And better renewable energy generation and supply. Overall, we’ve helped put more than £8.5 billion into the UK economy. And because our customers are at the heart of everything we do, we’re making a difference to people’s lives. We call it ‘a brighter way’, creating better futures for everyone.

    Octopus Healthcare, Octopus Property, Octopus Energy, Octopus Investments, Octopus Ventures and Octopus Wealth are all part of Octopus Group.

    At Octopus we’re transforming the industries we operate in and improving the lives of millions of people. We’ve built market-leading positions in a number of specialist sectors, including smaller company financing, renewable energy, healthcare and property finance. Our products don’t just help real people solve real life problems, they also make a positive impact on the world around us.

     

    Our aim is to have an impact in everything we do, and to make a vital contribution to the UK economy by helping people, companies and institutions generate wealth. We currently manage more than £8.5 billion on behalf of both institutional and retail investors. And we’re always on the look-out for smart, talented people who share our values.

     

    In business, it’s not just what you do, but how you do it. We’ve worked very hard at Octopus to create a culture where everyone understands that the customer comes first. It’s clear in everything we do. In how we design our products and services, in how we answer the phones, in how we treat our people and, most importantly, in how we respond when things go wrong. Personality counts. Part of the communications strategy for the next 12 months will be finding newsworthy and innovative ways to bring this to life in the media as we work to build brand awareness.

    We believe in the power of entrepreneurship and thinking differently. We see ourselves as a company of more than 800 entrepreneurs: we are always trying to encourage people to come up with new ideas that improve what we do and make a difference to our customers.

    Responsibilities

    This is an exciting role to take the lead on developing newsworthy stories and creating integrated multi-channel marketing and communications campaigns to build Octopus’ brand. The role will report into Octopus’ Communications Director and sit as part of the in-house Corporate Communications team, which forms part of Octopus’ 40 strong Marketing and Communications Function.

     

    Octopus’ mission is to be in every home in the UK by 2030. This is an indication of the scale of our ambition as a business, as well as our desire to be a brand so trusted and loved by our customers that they would recommend us to their family and closest friends bringing us into their home.

     

    Our communications strategy has a meaningful role to play in helping us achieve this. We are not as well known as we need to be and the person in this role can play a meaningful role in changing this over the coming year/s.

     

    Octopus Group, which incorporates our six Octopus businesses operating in the energy supply and financial services market, was created in 2017. It provides a platform for us to tell the Octopus story, our belief in the positive impact of entrepreneurship and our commitment to transforming markets and customer expectations by building companies with one purpose – the relentless pursuit of ‘better’.

     

    We’re looking for someone who is passionate about creating news and telling stories in an engaging and bold way. This person needs to have a strong track record of developing and executing successful media campaigns – both standalone PR initiatives and as part of integrated marketing and communications campaigns. They need to have experience of working with the consumer press and have a strong track record of creating campaign and story ideas that have achieved media cut through. They will need to think creatively about how to make the business relevant to its target press, and work alongside the wider Marketing team to make the most of content being created across our social, marketing and PR channels.

     

    Experience of managing and contributing to integrated marketing and communications campaign will be essential. The communications strategy will need to incorporate a strong digital focus and the person in this role needs a good understanding of social media and how PR can help drive SEO, working in collaboration with our in-house Digital Marketing team and Head of Content.

     

    You will be responsible for raising the profile of Octopus Group and its co-founders, who recently won the City AM UK Entrepreneur of the Year Award and in 2017 were named EY UK Entrepreneur of the Year Award. This will include identifying speaking opportunities as well as raising their profile in both traditional and in time social media.

     

    They will need to enjoy working in a fast paced environment, multi-tasking, working autonomously as well as enjoying being a team player. They need to be confident and comfortable managing crisis communications and presenting to senior management. They will also act as a mentor to the Communications Executive to ensure we are delivering excellent press office services to journalists and our internal stakeholders.

     

    In addition to building brand awareness through the media, they will also work closely with the Communications Director to provide strategic counsel and PR support across the group. They will need to be able to confidently demonstrate how PR can add value and drive business outcomes, and will be responsible for leading on some of the proactive PR programmes underway for individual businesses within the group. They will need experience of working with agencies and be confident managing multiple agencies to deliver value to the business.

    Excellent attention to detail and organisation skills are essential. We are looking for someone who can demonstrate their ability to prioritise, project manage campaigns and work to tight deadlines. You will support the Communications Director on identifying and managing reputational risks to the business early on to ensure messaging is managed effectively across all communication channels.

    This is an exciting opportunity for an ambitious and passionate PR professional to join a high growth business on a mission and that is in the early stages of telling its Group story.

     

    • Delivery: meets important deadlines and takes responsibility for commitments and performance. Overcomes setbacks to deliver the desired results. The person in this role needs to be action and results oriented, and highly analytical and structured in their approach to delivery.
    • Quality: makes operational decisions based on all relevant information; is careful and systematic. Sets quality standards for their role; identifies and addresses opportunities for improvements. Makes effective decisions in complex situations; improves systems or processes to resolve ongoing problems.
    • Winning: understands the business and presents information on own performance and relates information to business outcomes and goals. Process and prioritise all the information available within Octopus Property to develop winning media strategies. Conduct proactive and reactive media relations in support of Octopus Property’s corporate reputation.
    • Service: works efficiently and communicates in a professional manner. Manages multiple tasks and documents processes and procedures. Demonstrates a collegiate attitude to other teams (e.g. helping out beyond the point of personal return; responding to requests for general assistance). Works to relentlessly high standards.
    • Thinking what’s never been thought before. Respond quickly to changing work demands. Generates and screens ideas (own and others) and manages their implementation. Thinks of creative ways to make Octopus Property’s story relevant to our target audiences and media.

    Qualifications

    • Either agency/in-house communications experience devising and implementing successful, creative media campaigns to support business goals and strengthen corporate reputation and brand awareness
    • Experience of working on integrated marketing and communications campaigns and initiatives, driving thought leadership activity and a strong track record of generating creative campaign ideas to support brand build
    • Experience of delivering effective consumer media campaigns
    • Ability to set a strategic course for PR and communications alongside an overall brand position. You need to be able to think strategically, but stay on top of tactical execution.
    • Digital PR focus. Experience of using social media as part of a PR campaign and a strong understanding of how PR can help drive SEO.
    • Excellent media relation skills and press office management, capable of working to a high quality level and at pace. An exceptional ability to multi task and meticulous attention to detail. Ideally a strong contact book of business and consumer press
    • Deliver integrated communications, considering all audiences and communication channels, and demonstrate ability to identify and manage reputational risks
    • Experience of developing an effective influencer engagement programme targeting e.g. industry representatives, third-party groups and influential commentators in the media
    • Ability to articulate key messages, write copy and guide senior managers to deliver on message press and influencer coverage
    • Ability to deal with people at all levels and demonstrable stakeholder management skills
    • Provide communications counsel to internal stakeholders on both short- and long-term challenges and opportunities, ensuring they are strategically employed in the public domain
    • Strong project management skills and experience of devising, implementing and reporting on campaign activity working with multiple stakeholders
    • Positive, tenacious and can-do approach. Proactive and energetic approach to communications
    • Ability to work autonomously and as part of a team, and willingness to 'pitch in' as required in a rapidly growing organisation
    • Manage budgets and deliver clear, results-focused reports to highlight ROI
    • Exceptional written and verbal communications skills

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