• Digital Marketing Manager

    Job Locations UK-London
    Job ID
    2018-1874
    # of Openings
    1
    Business Entity
    Octopus Group
    Category
    Marketing/Communications/PR
    Type
    Permanent Full-Time
  • Overview

    At Octopus we’re transforming the industries we operate in and improving the lives of millions of people. We’ve built market-leading positions in a number of specialist sectors, including smaller company financing, renewable energy, healthcare and property finance. We employ 700 people and manage more than £7.5 billion on behalf of more than 50,000 investors. Our products don’t just help real people solve real life problems, they also make a positive impact on the world around us.

     

    The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs. Our aim is to have an impact in everything we do, and to make a vital contribution to the UK economy by helping people, companies and institutions generate wealth. And we’re always on the look-out for smart, talented people who share our values.

    Responsibilities

    This role is in Octopus Group – the umbrella company that sits above all our businesses to ensure consistency between businesses across finance, HR, marketing and IT.

     

    The role is in the Group Marketing and Brand function. The Group Marketing function is responsible for promoting and protecting the master, generic ‘Octopus’ brand as well as champion the digitisation of the business and provide digital expertise and support across all our companies.

     

    If you live and breathe digital marketing, we want to talk to you.

     

    We are looking for a Digital Marketing Manager who will:

    • Manage our social media presence and be accountable for the Octopus Group accounts (including reporting); have oversight and input into the other business social media strategies
    • Lead on digital marketing campaigns for the Octopus Group to develop, implement, track and optimize our digital marketing campaigns across all digital channels
    • Provide guidance and expertise from concept to execution for Octopus business digital marketing campaigns (especially SEO/SEM, email, social media, analytics)
    • Maintain and develop the Octopus Group website as well as other Octopus websites on an ad hoc basis (WordPress)
    • Provide digital reporting and insights for Octopus Group and assist Octopus businesses to measure their digital marketing performance

     

    This role reports into the Head of Digital.

     

    Responsibilities

     

    • Plan and execute all Octopus Group digital marketing, including SEO/SEM, website, email, social media and display advertising campaigns
    • Provide guidance and expertise from concept to execution for Octopus business digital marketing campaigns (especially SEO/SEM, email, social media, analytics) and share best practice
    • Work with third party agencies for SEO, social, and PPC and the internal design studio for asset creation
    • Measure and report performance of all digital marketing campaigns and channels, and assess against goals (ROI and KPIs; Google Analytics, Google Webmaster Tools, Google Data Studio)
    • Maintain and enhance digital reporting for Octopus businesses; Identify trends and provide meaningful insights
      • Support businesses with tracking requirements and implementation
      • Manage and maintain Google Analytics implementation
      • Manage and communicate digital dashboards
      • Provide monthly website and social media reporting
      • Analyse digital data and provide ad hoc and monthly insights
      • Monitor SEO, social and web traffic metrics
    • Manage our company image in a cohesive way to achieve our marketing goals across all Octopus social media presences and foster cross business collaboration and brand consistency
    • Manage the Octopus Group social media accounts (LinkedIn, Twitter, Instagram, Facebook); grow follower base and engagement levels
      • Communicate with followers, respond to queries in a timely manner and monitor mentions
      • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
      • Suggest and implement new features to develop brand awareness, like promotions and competitions
    • Develop and enforce Octopus Group wide social media guidelines
    • Empower and educate Octopus staff to become brand ambassadors on social media broadening our reach and impact
    • Be an Octopus brand ambassador
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide digital thought leadership and perspective and share with Octopus marketing leads

    Qualifications

    Job Specific Experience/Technical Skills/Abilities

     

    • Interest and ideally experience as a Social media manager
    • Demonstrable experience leading and managing SEO/SEM, email, and/or display advertising campaigns
    • Solid knowledge of SEO, keyword research and Google Analytics
    • Ability to deliver creative content - excellent copywriting skills
    • Hands on experience in content management; ideally some experience managing websites through WordPress
    • Strong grasp of current marketing tools and strategies
    • Familiarity with web design
    • Excellent communication skills
    • Analytical and multitasking skills
    • Self-starter
    • Degree in Marketing or relevant field
    • Up-to-date with the latest trends and best practices in online marketing, social media and measurement
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Strong analytical skills and data-driven thinking
    • Good knowledge of website best practice and usability best practice
    • Financial Services experience not required

     

    Our Values

     

    Be helpful

    Random acts of kindness make the workplace a better place, so we value people that go out of their way to be helpful and give people reasons to smile.  It’s important to us that we obsess about your customers and show the same enthusiasm and loyalty like it were always day one.  We also care about doing the right thing even when no-one is watching.


    Be straightforward

    Life is complicated enough. Don’t make it harder for yourself, or for others - sometimes the simplest approach works wonders.  We also like to tell it how it is, remembering that humility and manners go a long way.


    Be bold

    Every great business started with a flash of inspiration. If you’ve got a great idea, we don’t want you to keep it to yourself – think big!  We value positivity and finding a way through the most challenging of problems, and making decisions quickly is really important to us.

     

     

    At Octopus, we recognise the importance of embracing diversity in order to create a high performance culture.

     

     

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