About the role
The Marketing Campaign Manager will be responsible for ensuring the successful delivery of marketing campaigns and driving engagement with our financial adviser base and our investors, with the aim of creating demand and driving leads to achieve sales targets. The role is focused on distributing our tax efficient investments to the UK adviser marketplace, with a small level of direct to investor activity.
The person in this role needs to have a good technical marketing skills, especially email marketing and media buying, and the ability to work both strategically and tactically. They should be able to respond to high level objectives and not just expect a list of tasks to do. They’ll be robust in execution with a strong attention to detail, and will need to work effectively with stakeholders across the business.
Strong relationship building skills, and a can-do attitude are a must. Success will depend on a close alignment with the business line managers and the BDMs. Knowledge of and passion for regulated financial products is an advantage. This person must also be passionate about marketing and the function’s role in creating a growing business and an industry-leading brand.
They must be comfortable working autonomously while functioning as part of a wider team. There will be significant opportunities to learn and grow and they need to have the ambition and drive to cope and be excited by a very busy, ever evolving environment.
The role will be product agnostic to aid in delivering a joined up, adviser-led approach. The role will involve development and implementation of campaigns in liaison with our key Strategic Partners. Therefore, the ability to deal with complex marketing plans and multiple competing deadlines is critical.
If we were to summarise your work attitude we’d say you’re a ‘doer’ who has initiative and can manage many things, and many stakeholders, at one time. A can-do attitude is a must.
Ultimately, you should be able to oversee marketing campaigns to help build our brand and deliver positive customer experience.
This role reports into the Head of Marketing for the tax-efficient business.
Essential Job Functions